BFG Supply distributes a full line of professional horticulture and lawn & garden products including containers, growing media, chemicals, fertilizer, seed and greenhouse equipment to the green industry, which includes professional growers, regional lawn & garden centers and greenhouses.
How We Partnered
Transaction Dynamics
A partnership with management to acquire the Company from its previous owner. Management also invested in the company as part of the transaction.
Investment Thesis
- Loyal customer relationships and recurring orders resulting from its leading ordering platform and reputation for strong customer service
- Expansive product portfolio with several proprietary brands
- Opportunities to drive organic growth through geographic expansion and sales force expansion
- Fragmented market with numerous add-on acquisition opportunities
Incline Value Enhancement
- Completed three strategic acquisitions, significantly expanding BFG’s geographic footprint and capabilities
- Expanded the management team with the recruitment of a Chief Financial Officer (CFO) and Chief Revenue Officer (CRO)
- Invested heavily in key technology assets including the build-out of the Company’s virtual trade-show booking system and significant e-commerce enhancements to the Company’s website
- Implemented strategic pricing initiatives and re-negotiated key vendor contracts
