Incline Equity Partners (“Incline”), a Pittsburgh-based private equity firm, is pleased to announce its investment in Raney’s (the “Company”), an e-commerce distributor of aftermarket heavy-duty truck parts and accessories.
Founded in 2010, Raney’s provides independent and owner-operated truck drivers with a wide range of functional parts and accessories, such as lighting, fenders, bumpers and exhausts. The Company has distinguished itself as a trusted source of over 20,000 SKUs, including several private label products. In addition to its e-commerce platform, Raney’s operates an 11,000 sq. ft. chrome shop out of its headquarters in Ocala, FL.
“Incline is the ideal partner to help us execute our growth strategy,” said Joel Raney, Founder and CEO of Raney’s. “Leveraging Incline’s resources, we will expand our private label offerings as well as pursue M&A opportunities to bolster our market position in both adjacent geographies and product categories. We look forward to continuing to deliver a best-in-class customer experience while staying true to our culture and values as we enter our next phase of growth.”
“Raney’s has been successful in establishing a strong brand among its diverse base of enthusiast customers,” said Leon Rubinov, Senior Partner at Incline. “The shift to online sales and increasing desire for customization creates significant demand for Raney’s product set. To build upon this momentum, we plan to invest in technology to improve inventory management capabilities and leverage digital marketing to engage with new and existing customers. We are excited to partner with the founders of Raney’s to support their ongoing success.”
About Incline Equity Partners:
Incline Equity Partners, headquartered in Pittsburgh, Pennsylvania, is a private equity firm investing in manufacturing, distribution and business services companies. Incline is generally seeking growing companies with enterprise values of $25 – $750 million. Incline’s typical investment types are ownership transitions for privately held businesses, buyouts and corporate divestitures within the U.S. and Canada.
Disclaimer:
Incline Management, L.P. (“IMLP”) is registered with the U.S. Securities and Exchange Commission as an investment adviser under the U.S. Investment Advisers Act of 1940, as amended. Registration as an investment adviser does not imply a certain level of skill or training. IMLP provides investment advisory services only to privately offered funds. IMLP does not solicit or make its services available to the public or other advisory clients. This press release is intended solely to provide information regarding Incline’s potential capabilities for prospective portfolio companies, and is not an offer to sell to any person, or a solicitation from any person of an offer to buy, any securities. The statements contained herein are not statements of any IMLP client fund or investor and do not describe any experience with or endorsement of IMLP as an investment adviser by any such client or investor.