Mr. Magic Car Wash
Mr. Magic Car Wash is the leading regional express tunnel car wash platform in Western Pennsylvania.
PORTFOLIO STORY
How We Partnered
Transaction Dynamics
A partnership with family-owned car wash operators to build the leading platform in the Pittsburgh region and surrounding areas.
Investment Thesis
- Recurring revenue model supported by membership-based programs
- Powerful brand recognition in the local market
- Fragmented market with ample whitespace
- Strong financial profile and free cash flow conversion
Incline Value Enhancement
- Pursue add-on acquisitions and build greenfield sites to expand geographic density and reach
- Optimize digital marketing strategy to increase brand awareness
- Expand add-on service offerings at all locations
- Invest in scalable infrastructure and management team enhancements to support the platform’s growth
HEADQUARTERS
Pittsburgh, PA
STATUS
Active
INDUSTRY
Business Services
INVESTMENT DATE
September 2021
Our team is incredibly excited to continue to serve our loyal customer base through an expanded footprint. Working with Incline will allow us to make investments in significant upgrades to elevate the customer experience. Additionally, we plan on expanding our unlimited membership program options and enhancing add-on services across all locations. We are enthusiastic about our next phase of growth, while remaining committed to providing the highest-quality car washes to our devoted customers.