Vieux Vins Group
Vieux Vins Group is a leading importer, distributor and direct-to-consumer provider of premium fine wines primarily from Western Europe.
PORTFOLIO STORY
How We Partnered
Transaction Dynamics: A partnership with the founder to recapitalize the company.
Investment Thesis:
- Niche player with established market position, leading service, and brand equity
- Broad and diverse base of producer and customer relationships
- Attractive acquisition platform within a highly fragmented market
- Incline’s relevant experience in the fine wine import and distribution space
Incline Value Enhancement:
- Support sales strategy with investment in additional resources
- Invest in self-distribution infrastructure in key markets
- Pursue add-on acquisitions
- Expand product offering by growing the producer portfolio
- Commercialize operations and increase profitability
- Utilize operating partner from a former portfolio company in the industry to drive strategy and growth initiatives
HEADQUARTERS
Richmond, VA
STATUS
Active
INDUSTRY
Value-added Distribution
INVESTMENT DATE
May 2021
We are thrilled to embark on this new adventure with Incline. The partnership will build upon our long-established culture and permit us to reach our full potential as stewards of exceptional estate-bottled wines from multi-generational family domains. Incline’s powerful resources provide the additional expertise to expand our reach and to play an even bigger role in the fine wine trade.