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The Mad Rose Group

The Mad Rose Group is a leading importer and distributor of fine wines (Rosenthal Wine Merchant) and specialty foods (Mad Rose Foods) from France, Italy, Switzerland and Spain.


How We Partnered

Transaction Dynamics:  A partnership with the founder to recapitalize the company.

Investment Thesis:

  • Niche player with established market position, leading service, and brand equity
  • Broad and diverse base of producer and customer relationships
  • Attractive acquisition platform within a highly fragmented market
  • Incline’s relevant experience in the fine wine import and distribution space

Incline Value Enhancement:

  • Support sales strategy with investment in additional resources
  • Invest in self-distribution infrastructure in key markets
  • Pursue add-on acquisitions
  • Expand product offering by growing the producer portfolio
  • Commercialize operations and increase profitability
  • Utilize operating partner from a former portfolio company in the industry to drive strategy and growth initiatives



Brooklyn, NY




Value-added Distribution


May 2021

We are thrilled to embark on this new adventure with Incline. The partnership will build upon our long-established culture and permit us to reach our full potential as stewards of exceptional estate-bottled wines from multi-generational family domains. Incline’s powerful resources provide the additional expertise to expand our reach and to play an even bigger role in the fine wine trade.

Neal Rosenthal, Founder and Chief Executive Officer

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