Wholesale Supplies Plus
Wholesale Supplies Plus is a value-added distributor of raw materials, supplies and packaging used in the production of soap, lotion, cosmetics and candles as well as other personal care products by professional crafters.

PORTFOLIO STORY
How We Partnered
Transaction Dynamics
A recapitalization of the company in partnership with the founder. The founder reinvested significant proceeds in the transaction.
Investment Thesis
- Established player in a niche, fragmented market
- Impressive financial profile and free cash flow conversion
- Strong barriers to entry from value-added processes
Incline Value Enhancement
- Pursue add-on acquisitions
- Refine and accelerate marketing strategy
- Invest in warehouse efficiencies to expand capacity
- Augment management team to support future growth
HEADQUARTERS
Independence, OH
STATUS
Active
INDUSTRY
Value-added Distribution
FUND
Elevate
INVESTMENT DATE
May 2019
We are absolutely thrilled to partner with Incline. This investment will help to accelerate our growth and increase our ability to bring customers the very best products. The handmade industry continues to mature and gaining access to new resources enables us to fulfill our mission of helping our customers succeed.