Certified Collision Group

CCG is a subscription-based membership network for independent collision repair shops. 

How We Partnered

Transaction Dynamics

A partnership with the founders to recapitalize the business. Incline will work closely with the founders and existing leadership team to execute a growth-focused strategy including expansion via M&A.

 

Investment Thesis

  • Compelling, cost-neutral value proposition in automotive aftermarket offering economies of scale to independent collision repair shops
  • Scalable platform with loyal affiliate relationships
  • Large and recession-resistant end market
  • Incline’s relevant experience in industry (Road Tested Parts, Mr. Magic Car Wash)

 

Incline Value Enhancement

  • Built out and upgraded the sales team, including deploying a scalable sales process to accelerate affiliate growth in US and Canada
  • Completed two strategic acquisitions to add training capabilities and expand insurance relationships, driving cross-sell and build out of additional services
  • Built proprietary data tool to gain deeper insight into affiliate spend patterns and drive incremental revenue opportunities
Key Details

HEADQUARTERS
Reno, NV

STAGE
Realized

SECTOR
Services

INVESTMENT DATE
May 2022

“Incline’s experience and resources helped us significantly grow our capabilities and network. With support from Incline and their Catalyst Group, we developed a proprietary data tool to enhance purchasing visibility and drive growth opportunities for affiliates and vendor partners.”

Michelle Sullivan

Chief Executive Officer