Transaction Dynamics

A partnership with the founder to recapitalize the business. As the founder continues involvement as a board member, Incline will work closely with the existing leadership team to execute a growth-focused strategy.

Investment Thesis

• Scalable platform fit to support growth
• Proven success of greenfield openings
• Established player in an extremely fragmented market
• Positioned well within an industry that has expansive white space to grow and gain new customers
• Incline’s relevant experience in the residential services industry (i.e., Ned Stevens)

Incline Value Enhancement

• Accelerate opening of greenfield locations in adjacent and new markets
• Expand service offering to additional exterior residential services and improve cross-sell capabilities
• Accelerate membership plan sales to grow recurrence of revenue
• Optimize digital marketing strategy to improve lead generation and educate and reach additional customers