Transaction Dynamics
A partnership with management to purchase the company from the founder.  Management made a significant investment in the company as part of the transaction.

Investment Thesis

• Established player in a niche, growing market
• Impressive financial profile and free cash flow conversion
• Discernable product differentiation via proprietary brand portfolio
• Several avenues for organic growth and add-on acquisitions

Incline Value Enhancement

• Accelerate targeted digital marketing strategy
• Expand proprietary brand portfolio
• Pursue add-on acquisitions
• Invest in warehouse optimization initiatives to support growth