Vieux Vins Group is a leading importer, distributor and direct-to-consumer provider of premium fine wines primarily from Western Europe.
How We Partnered
Transaction Dynamics
A partnership with the founder to recapitalize the company.
Investment Thesis
- Niche player with established market position, leading service and brand equity
- Broad and diverse base of producer and customer relationships
- Attractive acquisition platform within a highly fragmented market
- Incline’s relevant experience in the fine wine import and distribution space
Incline Value Enhancement
- Support sales strategy with investment in additional resources
- Invest in self-distribution infrastructure in key markets
- Pursue add-on acquisitions
- Expand product offering by growing the producer portfolio
- Commercialize operations and increase profitability
- Utilize operating partner from a former portfolio company in the industry to drive strategy and growth initiatives