Vieux Vins Group

Vieux Vins Group is a leading importer, distributor and direct-to-consumer provider of premium fine wines primarily from Western Europe.

How We Partnered

Transaction Dynamics

A partnership with the founder to recapitalize the company.


Investment Thesis

  • Niche player with established market position, leading service and brand equity
  • Broad and diverse base of producer and customer relationships
  • Attractive acquisition platform within a highly fragmented market
  • Incline’s relevant experience in the fine wine import and distribution space


Incline Value Enhancement

  • Support sales strategy with investment in additional resources
  • Invest in self-distribution infrastructure in key markets
  • Pursue add-on acquisitions
  • Expand product offering by growing the producer portfolio
  • Commercialize operations and increase profitability
  • Utilize operating partner from a former portfolio company in the industry to drive strategy and growth initiatives
Key Details

HEADQUARTERS
Richmond, VA

STAGE
Active

INDUSTRY
Value-Added Distribution

INVESTMENT DATE
May 2021

“We are thrilled to embark on this new adventure with Incline. The partnership will build upon our long-established culture and permit us to reach our full potential as stewards of exceptional estate-bottled wines from multi-generational family domains. Incline’s powerful resources provide the additional expertise to expand our reach and to play an even bigger role in the fine wine trade.”

Neal Rosenthal

Founder