Wholesale Supplies Plus

The Story

Wholesale Supplies Plus is a value-added distributor of raw materials, supplies and packaging used in the production of soap, lotion, cosmetics and candles as well as other personal care products by professional crafters. 

Transaction Dynamics

A recapitalization of the company in partnership with the founder.  The founder reinvested significant proceeds in the transaction.

Investment Thesis

  • Established player in a niche, fragmented market
  • Impressive financial profile and free cash flow conversion
  • Strong barriers to entry from value-added processes

Incline Value Enhancement

  • Pursue add-on acquisitions
  • Refine and accelerate marketing strategy
  • Invest in warehouse efficiencies to expand capacity
  • Augment management team to support future growth


Independence, OH


Value-added Distribution

Investment Date

May 2019





We are absolutely thrilled to partner with Incline. This investment will help to accelerate our growth and increase our ability to bring customers the very best products. The handmade industry continues to mature and gaining access to new resources enables us to fulfill our mission of helping our customers succeed. Debbie May, Founder and Chief Executive Officer

Please read our Regulatory Information

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