Incline Equity Partners (“Incline”), a Pittsburgh-based private equity firm, is pleased to announce its portfolio company, Wholesale Supplies Plus (“WSP” or the “Company”), a leading B2B distributor of consumable supplies and provider of services to commercial artisans, has acquired Rustic Escentuals (“Rustic”) and Elements Bath and Body (“Elements”).
The acquisitions strengthen the customer experience and share of wallet potential by significantly broadening the Company’s product and service offering. WSP can now provide the combined customer base an enhanced set of products and capabilities, including a distinctive and extended fragrance and packaging selection.
Founded in 1999, WSP was established to provide commercial crafters with a complete line of raw materials, supplies and packaging for the production of artisan bath, body, cosmetics, candles and other personal care and aromatic products. With over 16,000 SKUs, and complementary resources and value-added support, WSP is the core business partner to thousands of small business owners. Rustic was founded in 1999 and Elements in 2002 and, over the years, have both built a similar base of highly-loyal, for-profit crafter customers.
Sam Solomon, CEO of WSP, said, “The acquisitions bolster our position in the market and enable us to provide a more robust offering for the combined customer base. We look forward to continuing to help our customers succeed as small and home-based business owners.”
“WSP has an exceptional value proposition and is a critical partner to the small and emerging businesses it supplies,” said Evan Weinstein, Partner with Incline. “The acquisitions will enhance the experience for existing and new customers, which has been our goal since partnering with the Company in May of 2019.”
About Incline Equity Partners:
Incline Equity Partners, headquartered in Pittsburgh, Pennsylvania, is a private equity firm investing in manufacturing, distribution and business services companies. Incline is generally seeking growing companies with enterprise values of $25 – $450 million. Incline’s typical investment types are ownership transitions for privately held businesses, buyouts and corporate divestitures within the U.S. and Canada.
Incline Management, L.P. (“IMLP”) is registered with the U.S. Securities and Exchange Commission as an investment adviser under the U.S. Investment Advisers Act of 1940, as amended. Registration as an investment adviser does not imply a certain level of skill or training. IMLP provides investment advisory services only to privately offered funds. IMLP does not solicit or make its services available to the public or other advisory clients. This press release is intended solely to provide information regarding Incline’s potential capabilities for prospective portfolio companies, and is not an offer to sell to any person, or a solicitation from any person of an offer to buy, any securities. The statements contained herein are not statements of any IMLP client fund or investor and do not describe any experience with or endorsement of IMLP as an investment adviser by any such client or investor.