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Raney’s

Raney’s is an e-commerce distributor of aftermarket heavy-duty truck parts and accessories.

PORTFOLIO STORY

How We Partnered

Transaction Dynamics

A partnership with the founders to recapitalize the business for continued growth. The founders made a meaningful investment in the company as part of the transaction.

Investment Thesis

  • Strong brand recognition and position in the marketplace
  • Expansive product portfolio with several proprietary brands
  • Diversified customer base catering to enthusiasts
  • Multiple levers to accelerate organic growth and pursue acquisitions

Incline Value Enhancement

  • Expand proprietary private label offerings
  • Accelerate growth through investments in digital marketing and go-to-market strategy
  • Improve operational performance and business processes through technology
  • Pursue strategic M&A opportunities
HEADQUARTERS

Ocala, FL

STATUS

Active

INDUSTRY

Value-Added Distribution

INVESTMENT DATE

June 2022

Incline is the ideal partner to help us execute our growth strategy. Leveraging Incline’s resources, we will expand our private label offerings as well as pursue M&A opportunities to bolster our market position in both adjacent geographies and product categories. We look forward to continuing to deliver a best-in-class customer experience while staying true to our culture and values as we enter our next phase of growth.

Joel Raney, Founder and Chief Executive Officer

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